︎︎︎Provide

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Provide creates and promotes good design and independent culture. It is a platform for products and ideas that are honest, practical and beautiful.

The Provide logotype is a simple, bold and flexible wordmark that uses the underline (overline) to reinforce the idea of a platform. The underline 'platform' supports and emphasises the products or messages situated above it.

The responsive logotype reacts to the surrounding environment by stretching to fit the width available, with increased spacing between the letters. By using this mechanism, the logotype remains visible without competing, and reveals its personality through considered application and responsive nature.

"Over a six month period we worked together, taking all aspects of my business into account to create a new visual identity that represented the business well and gives it focus for growth. On top of their quality work and professional manner, what really stands out is Two of Us's passion for the brands they work with." Matt Nation, Director
Industry
Fashion
E-commerce

Project scope
Research
Strategy
Identity
Print Design
Packaging Advertising

Credits
Project: Two of Us
Photography: Tom Bird, David Stanley