︎︎︎Focaldata

Two of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / FocaldataTwo of Us / Focaldata
Focaldata enables organisations to better understand and engage their audiences quickly and effectively – using a platform which fuses machine intelligence, data and market research.

The visual identity captures the process of the ever-evolving platform – using imagery and ‘the blocks’ to convey a sense of motion and progression. The blocks create clarity in the form of letters, symbols and carriers which mimics the clear guidance that Focaldata provides.

"We approached Two of Us at a critical time in our growth, and we needed a cohesive and current brand identity that reflected our mission and vision as an ever-evolving start up. Not only were Ash & Ian incredibly attentive and responsive, but they managed to translate our essence into a memorable and succinct visual identity that feels contemporary and innovative. They've helped us present ourselves as the company that we are." Justin Ibbett, Founder and CEO

Industry
Technology
Marketing & Advertising

Project scope
Research
Strategy
Identity
Web Design

Credits
Project: Two of Us