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Buto is an intelligent video hosting platform, helping professional organisations engage, retain and build their audiences using online video. Originally conceived in 2009, Buto has since served clients such as Shell, Mitsubishi, England Rugby and Thames Water.

Our collective research and insight highlighted how Buto offered video hosting with ease and warmth to a professional client base; with clear, in-depth data being at the forefront.

The visual identity is based upon a 30 degree angle; synonymous with 'play' buttons and isometric grids. Using the 30 degree angle in an upward trajectory evokes positivity, giving the perfect visual metaphor that encapsulates Buto’s personality, and the impact the platform has on clients’ video content and statistics. The 30 degree angle is a constant thread running through the logotype, iconography, illustrations and colour landscapes. A play icon is also introduced in certain applications, utilising a variety of finishes and effects – adding a playful, tactile element.

"We chose local agency Two of Us to work on our rebrand as we were impressed with their experience, talent and passion for great design. The process was really straightforward and the guys were very easy to work with. We're delighted with the visual identity they produced for us, and the insight they provided in making it work perfectly across our website, social media and other marketing materials. Thanks for an excellent job!" Jeremy Stinton, Head of Commercial and Customer Success


Project scope
Print Design
Web Design

Project: Two of Us